The Business Graveyard is Full of Ghosts
As you’re reading this – this very second – someone is searching for exactly what you offer.
They have questions.
You have the answers.
But if they can’t find you, you don’t exist.
Instead, they’ll land on a competitor who’s showing up, speaking up, and taking up space.
A Buyer Journey Example: Plastic Surgery
Take Taylor, for example.
She’s considering doing something about her nose but isn’t sure where to start.
She has questions about procedures, techniques, recovery, and finding the right surgeon.
Dr. Ralph’s Rhinoplasty Clinic is just one mile down the road, but in busy Manhattan, Taylor doesn’t know about it – and, like 90% of pretty much everyone, her buyer journey starts online.
So if Dr. Ralph’s Rhinoplasty Clinic doesn’t have content answering her questions, Taylor may never find it.
Instead, she’ll go to a competitor who has invested in putting content out there. It may not be the best content, and it may not answer her questions directly, but it’ll be better than Dr. Ralph’s absolute zero effort.
And that’s happening every day, for millions and millions of searches.
Customers ARE looking for the solutions you offer, but if they can’t find you, they won’t choose you.
Taylor’s Journey – If You Don’t Publish Content
